Hotpoint – EMEA In-store revolution
In partnership with Hotpoint, we co-defined a new strategic approach to in-store product presentation, inaugurating a dedicated stream of work focused on making appliances more spectacular, understandable, and engaging through the use of advanced technologies. This collaboration marked the birth of a new in-store category later referred to as “technological demonstrators.”
The Vespa App
I led the ideation, design, and development of Vespa’s first connected app, a major technological milestone for the brand. This project marked Vespa’s entry into the connected mobility ecosystem, enabling its latest vehicle models to seamlessly integrate with a dedicated digital experience.
Campari: Fellini Forward
In a world where thought becomes data, intelligence takes on new forms. This is where the boundaries between mind and machine dissolve, revealing a future powered by luminous code and boundless possibility.