Acqua Lete · 2025
Acqua Lete: Mestieri del Futuro
Back to school with Acqua Lete. A quiz on the 50 cl bottle that invites children to imagine the job they will do when they grow up.
For the return to school, Acqua Lete launched “I Mestieri del Futuro” (the jobs of the future), an initiative for children aged 4 to 14 dedicated to the 50 cl bottle.
The goal: spark their imagination and encourage them to picture the job they will do when they grow up, with a playful journey that keeps the human side at the centre, even in the digital age.
From the bottle to the future
At the heart of the project is an interactive minisite, reached through a QR code printed on the packs. A quiz full of visual and creative cues invites young explorers of the future to bring out their own aspirations.
Jobs that don’t exist yet
At the end of the quiz every child discovers their job of the future: the Empathic of the Future, the Architect of Floating Structures, the Emotional Storyteller Ballerina. Each one comes with a description and a learning path, a journey that blends the human dimension, magic and imagination, and projects children towards a future that is both tender and visionary.
On the shelf
For large retail, the initiative became a values-driven communication opportunity: a way to enrich the everyday experience of families together with the best-loved naturally sparkling mineral water brand, always close to the needs of new generations.
