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FRANKE

FRANKE: Water your way

A spatial Experience on Apple Vision Pro

Agency
VML
Client
FRANKE
My role
Head of Innovation
What I did
  • Apple Vision Pro Experience
  • Tech Setup
  • Project Leadership

During Milan Design Week 2024, the Franke showroom became the stage for numerous activations.

For the event, we built the Water Your Way Experience: a “Spatial Computing” experience, available on Apple Vision Pro visors, through which visitors in the showroom will be able to interact in a novel and immersive way with Mythos Water Hub and fully discover all its features that give rise to extraordinary immersive experiences.

When the Showroom Becomes an Experience

During Milan Design Week 2024, the Franke showroom transformed into an experiential stage hosting a series of immersive activations. At the center of this transformation was Water Your Way, a Spatial Computing experience designed to go beyond traditional product storytelling and turn the showroom visit into an exploration of possibilities.

FRANKE brings the first spatial computing experience to Milan Design Week 2024

Press

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