We have been involved into a Pitch to completely rethink the cockpit experience for a new Ferrari model, starting from a blank canvas.
Our goal was not simply to redesign an interior, but to redefine the relationship between driver, vehicle, and technology.
We approached the cockpit as an immersive environment where every element – forms, interfaces, and interactions – contributes to a seamless and intuitive driving experience, fully centered around the driver.
I teamed up with one of the most talented 3D artist in Milan, Milush Design
Design Meets Digital Intelligence
Working at the intersection of aesthetics and advanced digital services, we developed a futuristic concept we defined as the cockpit of the future.
The design language explores new materials, dynamic surfaces, and adaptive interfaces, while integrated services enhance comfort, performance, and awareness.
Every design decision was guided by a balance between visual elegance and functional clarity, ensuring that innovation never compromises driving focus.
A New Dimension of Driving Experience
Beyond physical design, the concept integrates next-generation technologies and entertainment software to transform driving into a truly engaging experience. Intelligent systems adapt in real time to driving conditions and user behavior, while entertainment and interaction features are designed to enrich moments before, during, and after the drive. The result is a cockpit that evolves with the driver, turning every journey into a unique, personalized experience—where technology amplifies emotion rather than distracting from it.
This project is a concept.
All brands and logos displayed are for illustrative purposes only and do not imply any official affiliation with the brand.
All the key visuals shown on this page were created by Milush.design.
Please contact me for any inquiries regarding this idea.