Generali

bullyctionary

Bullyctionary is the first collaborative dictionary in Italy dedicated to fighting cyberbullying. Designed primarily for young people aged 10 to 14

Agency
JWT
Client
Generali
My role
Project Management
What I did
  • Online Website

The first online dictionary against bullying

Bullyctionary is the first collaborative dictionary in Italy dedicated to fighting cyberbullying. Designed primarily for young people aged 10 to 14 (one of the most vulnerable age groups) and for their families, the project aims to raise awareness and improve understanding of a phenomenon that is often underestimated or misunderstood.

Beyond simple definitions, Bullyctionary combines language with real stories and lived experiences, helping users recognize harmful behaviors and encouraging a more conscious, responsible use of the web. By turning words into tools for awareness, the platform empowers younger generations to navigate digital spaces with greater confidence, empathy, and critical thinking.

Beyond simple definitions, Bullyctionary combines language with real stories and lived experiences, helping users recognize harmful behaviors and encouraging a more conscious, responsible use of the web. By turning words into tools for awareness, the platform empowers younger generations to navigate digital spaces with greater confidence, empathy, and critical thinking.