The App
The app was designed to let users do activities and earn points every time they interact with the brand in two ways, inside the app or automatically by linking their social network and using the brand hashtags #AperolSpritz, #Spritz etc. Points can be used to get rewards – Digital or physical – depending on the amount.
An Amazing project for an amazing Client.
I directed the design and the development of Aperol Spritz Lovers with a team of professionals, including Art Directors, Copywriters, Software Engineers and Social Media managers.
The App was designed to become the center of every digital activities of the brand, giving to every user the ability to interact and share the love for the Aperol Spritz drink.
The social aspects
The app let users do activities and earn points every time they interact with the brand, inside the app or automatically by linking their social network and using the brand hashtags #AperolSpritz, #Spritz etc.
Points can be used to get rewards inside the app – Digital or physical – depending on the amount of earned points. In this way the brand can reward active users and discover new brand ambassador highlighting them inside the app itself.
Only fot Tech geek
The app was built integrating the latest bluetooth Technology to give clients a better experience during the brand parties around italy. We used Beacons in different ways, to fast the registration process at the events entrance and for fun to meet new people inside the parties.
