After a long period Generali Group refreshed its advertising by a road show in the main Italian cities. It was both an event and a conceptual artwork at the same time.

It conveyed a new way to watch the world, thanks to the maxi colored eyeglasses which are the icon of this advertising campaign.

It was possible to hear positive messages in loco or read them on the main social networks.

The campaign website was built to become the online hub of the operation including realtime data coming from the Generali events around Italy. The gallery section used the instagram API to embed images coming from the installation and including the hashtag #VEDIAMOPOSITIVO.

The campaign was 1# on BlogMeter Chart for 3 Month with over 1,7 Million unique impression per month on social media.