Digital brand experience
I worked actively as agency team leader for the global website restyling and the new digital brand experience, driving PM, Art Directors and Accountant.
The new Vespa.com was launched in 2015 .
We created a new look & feel and a new structure for Vespa international website where we communicate and show the global brand positioning: the irreverent side of Vespa.
All the 3D pictures of the models have been created or assembled in JWT.
Time on site: +50%
Bounce rate: -20%
New Visitors +30%
Vespa.com Concept design / UX
Vespa Store Restyling / UX
Vespa (RED) Website concept / UX
UX multichannel, website concept
Art Director: Antonio D'Ambra