about me

Playing in the marketing and advertising arena since 2000, I define myself a curious creative problem-solver with a thing to technology. 

I’m constantly in search for opportunities to transform into projects and solutions that often want to anticipate market trends when it comes to digital/tech. 

Everything started in early 2000, when I started my career as a web developer, however, due to my passion for UI&UX, I decided to study to become a digital designer. 

I completed my studies at the European Institute of Design in Milan, where I graduated with honors presenting my thesis about the development of an electronic music software called Weepr launched online in 2008. 

I began my agency career playing different roles, ranging from interactive art direction to project management. In 2013, I joined the High Potential Employee program in J. Walter Thompson New York and continued my path, focusing on creative side of technology and digital innovation. 

Today, I work for VML, where I lead the innovation department in creating valuable solutions and meaningful experiences that put technology at the service of creativity, customers, and brands.