Together with our top in class developers we created a stunning 3D online experience for the launch of the Vespa Elettrica. Through the experiential website, the user explore the design of the Vespa from different angles and discover the main features while is immersed in a 3D environment enriched by neon lights that makes reflection into the product itself. The experience included the creation of a 3D model optimized for the web.
J. Walter Thompson Italy
Creative Concept / Project Leadership