🌊 That of protecting the seas is among the world’s top issues in sustainability and among the goals of the United Nations 2030 Agenda for Sustainable Development.
🌿 In collaboration with ZeroCo2 and Worldrise Onlus, we have organized a special event aimed at the reforestation of the seabed around Palmaria Island and Elba Island. Nivea is facilitating physical events on the ground to raise public and press awareness about the underwater planting activities.
The activity was presented to the press on May 24 in Portovenere, with the conclusion of the reforestation and the exclusive possibility to live the underwater experience through VR visors. The immersive VR experience usable through viewers in which we narrated the planting operations by allowingjournalists and influencers to virtually dive in with the divers while watching the activities firsthand. available to journalists and influencers.
An innovative asset, consistent with the backbone of Wunderman Thompson’s communication philosophy, committed to proposing innovative technologies to transfer immersive experiences (this time in the true sense of the word), and return an increasingly broader degree of involvement and participation, more and more strategic.
Beiersdorf - Nivea