A simple but strong idea.

Ichnusa is a famous brand from Sardinia, but sometimes you can find it also in the rest of Italy.
To prepare the launch of Ichunsa for nationwide selling, I propose the idea to put Sardinia inside every bottle.

How?
With augmented reality and realtime data coming from a network of live webcams in Sardinia.
So user buy a beer and point the smartphone at the label, that magically wraps out and show a randomic view of a place in sardinia, in real time.

Loved this idea, but unfortunately is still a concept.