A project born from a product.
We shape a 3d model of the Helmet from real product, then we create all the customizable parts and a webgl configurator. The configurator was used during EICMA trough a touchscreen monitor in the official Vespa stand.
User were able to customize the helmet in all the parts and buy at #EICMA.
Agency
J. Walter Thompson
What
Concept Idea / Application UX / holographic display
Credits
Art Director: Antonio D'Ambra - 3D Designer: Milush Manimendra - Developer: Claudio Catalano
